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Types of Proposals

Information on the different types of proposals you can generate.

Written by Madie Whalen
Updated over 2 months ago

Coverflow uses the templates in your account to generate proposals in one of three variations:

  1. New Business

  2. New Business Comparison

  3. Renewal Comparison

  4. Marketing Comparison

Note: Some custom template formats affect the availability of the above options. If you're not sure what Presentation Styles you have available to you, reach out to our team at [email protected].

Once you've uploaded the policy or policies you'd like to include in a proposal, you can choose one of the following Presentation Types to create:

New Business

New Business proposals help you present, recommend, and explain the single specific insurance program you believe best fits your client’s needs. It typically includes:

  1. One carrier’s quote (or a single program’s details)

  2. Coverage terms, limits, deductibles, and premiums for the selected policy

  3. All relevant forms/endorsements/exclusions

  4. A summary of the offering, often with your agency’s branding and contact information

New Business Comparison

New Business Comparison proposals help you compare multiple insurance options side-by-side, enabling your client to make an informed coverage decision. It typically includes:

  • Quotes from two or more carriers or programs

  • A comparison table showing each carrier’s premiums, coverage limits, deductibles, and key features

  • Highlights of differences in coverage, endorsements, exclusions, and pricing

  • Your analysis or notes to help the client make an informed decision

Renewal Comparison

A Renewal Comparison compares the expiring (current) policy with renewal terms from the incumbent carrier and/or alternative carriers. It typically includes:

  • The expiring policy details, the renewal offer from the current carrier, and (optionally) quotes from other carriers

  • Year-over-year changes in premium, coverage, limits, deductibles, and any new or removed endorsements/exclusions

  • Summary of notable changes (e.g., premium increase, new exclusions, changes in deductible)

Marketing Comparison

A Marketing Comparison compares 2 or more insurers for a placement or remarketing. It typically includes:

  • Policy recommendation based on coverage

  • A side-by-side overview of premiums, deductibles, limits

  • Key terms/conditions, warranties, subjectivities

  • Notable coverage differences between markets

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