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Types of Proposals

Information on the different types of proposals you can generate.

Written by Madie Whalen


Coverflow uses the templates in your account to generate proposals in one of three variations:

  1. New Business

  2. New Business Comparison

  3. Renewal Comparison

  4. Marketing Comparison

Note: Some custom template formats affect the availability of the above options. If you're not sure what Presentation Styles you have available to you, reach out to our team at [email protected].

Once you've uploaded the policy or policies you'd like to include in a proposal, you can choose one of the following Presentation Types to create:

New Business

New Business proposals help you present, recommend, and explain the single specific insurance program you believe best fits your client’s needs. It typically includes:

  1. One carrier’s quote (or a single program’s details)

  2. Coverage terms, limits, deductibles, and premiums for the selected policy

  3. All relevant forms/endorsements/exclusions

  4. A summary of the offering, often with your agency’s branding and contact information

New Business Comparison

New Business Comparison proposals help you compare multiple insurance options side-by-side, enabling your client to make an informed coverage decision. It typically includes:

  • Quotes from two or more carriers or programs

  • A comparison table showing each carrier’s premiums, coverage limits, deductibles, and key features

  • Highlights of differences in coverage, endorsements, exclusions, and pricing

  • Your analysis or notes to help the client make an informed decision

Renewal Comparison

A Renewal Comparison compares the expiring (current) policy with renewal terms from the incumbent carrier and/or alternative carriers. It typically includes:

  • The expiring policy details, the renewal offer from the current carrier, and (optionally) quotes from other carriers

  • Year-over-year changes in premium, coverage, limits, deductibles, and any new or removed endorsements/exclusions

  • Summary of notable changes (e.g., premium increase, new exclusions, changes in deductible)

Marketing Comparison

A Marketing Comparison compares 2 or more insurers for a placement or remarketing. It typically includes:

  • Policy recommendation based on coverage

  • A side-by-side overview of premiums, deductibles, limits

  • Key terms/conditions, warranties, subjectivities

  • Notable coverage differences between markets


Disclaimer

NOTE: AI sometimes produces inaccurate or misleading outputs. It is your responsibility to check outputs for accuracy and completeness. If you ever notice an inaccuracy, please contact our team via Intercom—we will investigate and use it to improve the AI in the future.

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